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It’s semantics…nothing has fundamentally changed, but the new name better expresses what the technology is designed to do. Now Called Shot-Shape TechnologyĪs part of a technology re-branding initiative of sorts TaylorMade has renamed MWT (moveable weight technology) to Shot-Shape Technology. The real selling point for the R1 (and other like it) is that you’ll never have to worry about buying the wrong loft again. Technically you could have done that all along, but Loft Sleeve’s hosel numerical loft based designations are much easier to understand.
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I’m guessing most won’t take advantage, but Loft Sleeve gives you the option of adjusting your driver for the swing you have on any given day. Short story, the loft that fits us one day, may not be the one that fits the next. Interestingly enough, we’ve heard the exact same thing (basically the same number) from other OEMs. We’ve also been told that amateur level swings (like yours, you damn hack) change on an almost daily basis. Why does that matter? TaylorMade says 80% of golfers are playing the wrong loft (based on testing on their MATT system). TM Says 80% of Golfers Playing Wrong Loft
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What all the OEMs implementing similar designs have done is figure out how to extend the range of adjustability (in TaylorMade’s case, 2° in either direction, 4° total) far enough that a single head can cover the most commonly purchased lofts. Despite the new name, Loft Sleeve is little more than the evolution of TaylorMade’s previous FCT technology. Like upcoming releases from Cobra (MyFly) and Nike (FlexLoft), the R1 features what TaylorMade is calling Loft Sleeve Technology. So as many of you already know, the Taylormade R11s is being replaced by the Taylormade R1. “ This is the first I’m hearing of the R1 or RBZ Stage 2.” – nobody The Entire 2013 Taylormade Line-Up Is Available For Pre-Order Today – CLICK HERE TaylorMade R1 Driver There’s over 100 of them in our photo gallery. If you’re not interested in any of that, I’m sad, but feel free to skip ahead to the pictures. Bear with me folks…this is going to take a while.
I suppose I could have simply rewritten a press release with a couple of money quotes tossed in for good measure (ok…the truth is I do have a couple money quotes of my own), but I decided I’d rather focus on what I find exciting, curious, and downright befuddling about the upcoming releases from the biggest name in golf. This year TaylorMade barely even threatened to sue us at all. Features (selling points) aside, the clubs were nothing short of the worst kept secrets in golf, and for once, the blame isn’t on us. The cat was out of the bag quite a while ago.
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Written by: Tony Covey ( – Unless you’ve been in a coma for the last couple of months, the announcement of new woods from TaylorMade, specifically the R1 Driver and RBZ Stage 2 Series woods came as anything but a surprise. And Taylormade Barely Even Threatened To Sue Us This Year
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